They think they have plenty of time
You will blink and it will be your senior year. As a 9th grader, you only have 3 summers before you graduate. That is 3 times for college coaches to see you play LIVE and to visit college campuses.
They think they are good enough and don't need help or to be proactive
A lot of times, athletes have been the best in every league they have played in and been told by everyone they have a great college future ahead of them. The truth is, everyone playing college ball has that same ability and were told the same thing. The stakes are higher and the level of competition is intense.
They can't get out of their own way
Parents don’t think they need help and that “they got this”. We’ve seen so many times, families find out during Senior year, they “don’t have this” and now time has run out.
The coach will help us
Your coach would like to help and probably does try. The reason(s) why you can’t rely on this alone: your teammates need their help too, your coach needs to game plan, your coach doesn’t know enough college coaches, they have a family at home, etc.
Just like with most things, you need a plan to succeed. This is even more true with the college recruiting process. If you don’t know what to do, it is hard to establish a plan. Create a plan, take action, and go get your scholarship(s).
These reasons have prevented more scholarship opportunities than can be counted. We have experience in this process, you don't. Therefore, "you don't know what you don't know". Plug into our system and attack your recruiting process